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If You Won’t, Why Would They? A Precautionary Note for Leadership

With marketing practices changing so dramatically over the past decade, it’s become increasingly clear that if your organization isn’t able to keep up, you’ll get left in the dust by companies who are rolling with the tide of new online marketing tools. If you look around the organization and feel frustrated by

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Getting Online Reviews: How It’s Done

Online reviews – we all check them out, whether it’s for a restaurant, a new car purchase, or a medical professional. We know how valuable they are when we read them. But are you taking the time to cultivate that type of experience for your customers? Creating that advantage for your business?  More reviews

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3 Reasons Why Your Company Needs Online Reviews

In the age of social media and free access to information, consumers have more power over their buying decisions than ever before. Not only do they have a vast number of similar products to choose from, but they have the ability to gauge the experiences of past customers, research specific products, and compare everything they find with competitors.

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Recruiting Tip: Trust Your Candidates

Hiring the right candidate can be a headache for any HR team. It’s a difficult process that has ramifications on employee retention, engagement, and productivity. Hiring one bad egg can negatively affect an entire team, not to mention the cost of having to train or re-hire for the position. Getting it right

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Finding the Remote: Keeping Your Mobile Employees from Getting Lost

If you are looking for ways to expand your new talent pool and make your current and future employees happy, offering remote work options could be just the solution you need.  Obviously, teleworking isn’t right for everyone. Certain businesses require their staff to be onsite for a variety of reasons, and that’s okay. That said, if your organization doesn’t fall into that category, you

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Recruiting Employees for Keeps

The importance of employee engagement and satisfaction is getting a lot of recognition. And it should be! Happier, more satisfied employees lead to lower turnover rates and increased loyalty and productivity—all things that are good for business! What’s good for your employees is good for you.  With all the talk about

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Encouraging Remote Employees: Why Shouting Down the Hall Won’t Work

So you’ve heard how remote work can promote job satisfaction, productivity, and save you real money. Your company has decided to offer remote working positions and you can’t wait to get started. But have you prepared for the challenges of having a remote workforce? Have you thought about how you’re going to show employee recognition when you

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How to be an Employer of Choice

Is there a magical way to become an employer of choice and attract top talent? Nope. But there are a couple of quick and easy tricks to recruiting and retaining great employees. Find out what they care about. Provide it. Just what do employees care about? Lots of things! That

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Want to Save Money on Healthcare? Five Things Not to Do.

No matter which team you cheer for, what your political party is, or whether or not you think pineapple is an appropriate pizza topping, there is still one thing we can all agree on: Healthcare costs are ridiculous. There are lots of reasons this is the case, many of which

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