A few years ago, a comedian took a video of himself with his two children as he followed their written instructions to make a peanut butter and jelly sandwich. In the video, he follows his kids’ instructions exactly. As you might have guessed, it goes rather poorly. Instruction: Put the
All Posts by Eliza Culhane
More Than a Logo: How a Strong and Consistent Brand Impacts Your Entire Organization
Often, when the topic of branding comes up, thoughts of logos, colors, and fonts preclude all else. But your brand is so much more than that! Your voice, messaging, company beliefs and values, vision, and purpose come together to create a cohesive story that impacts everything from external marketing to
Don’t Lose Momentum (No, We’re Not Talking About Growth)
We’ve all been experiencing the effects of the pandemic for a few months. And chances are, you’ve begun to think about whatever the “new normal” is that people are talking about. What is going to change permanently? What will revert to how it was before the pandemic? How will our jobs/company function