Creating a relevant, strong, and trusted brand is one of the most fundamental aspects of developing a successful company. Many entrepreneurs find that it’s one of the hardest things to accomplish. Not because it’s unattainable, but because it takes long-term planning, strategy, and self-education, all of which require quite a lot of time. (Oh, and the belief that it’s worth the time.)
One of the reasons creating a successful brand is so difficult is that it’s confusing. Messaging, platforms, brand development—it’s all been rapidly changing for the better part of the last two decades. Keeping up is hard work! But if you put aside the technology and the data and all the fancy new platforms, there are some strategies any business can tap into that are evergreen and will last the lifetime of your business.
Aside from hiring a marketing company to help you, there are an overwhelming amount of resources out there for business leaders to tap into to help them grow and develop their brand. To help, we’ve narrowed it down to three books that will help you cover all the most important bases.
The Truth About Creating Brands People Love
Authors: Brian D. Till and Donna Heckler
This book is excellent for busy leaders who don’t have more than a handful of minutes a day to spend reading. The book is broken up into 51 short chapters, each teaching one specific lesson about marketing. Take your highlighter and go chapter by chapter, allowing each truth to sink in throughout your day. From positioning to strategy, Till and Heckler do a stellar job breaking down common marketing misconceptions and righting the common marketing ‘wrongs’ companies make every day. This book will help you avoid common mistakes and enable you to develop a better understanding of what marketing is and isn’t.
Start With Why
Author: Simon Sinek
Since his famous TED Talk, Sinek has been a household name among business leaders for the last decade—and for good reason. Start with Why breaks down one of the most fundamentally impactful messaging strategies out there. Detailing the same method that skyrocketed Apple into one of the leading brands of the 21st century and enabled Martin Luther King Jr. to move an entire generation, every entrepreneur should read this book—not just people interested in marketing their business. It will help you frame your brand and your vision and enable you to authentically connect with your audience in a lasting and impactful way.
Building A Story Brand
Author: Donald Miller
This bestseller offers a handy toolset designed to help you position your brand in a way that connects with the dreams and goals of your audience. In today’s world, the customer has never been more important, and many brands struggle to understand how to position themselves to their audience. This book takes you chapter-by-chapter, step-by-step, through a series of exercises to help you clarify your message into something your customers will want to listen to. It may even help you better understand your organization. When developing your website, your marketing materials—even your sales pitches, this book turns the traditional advertising storyline on its head in a refreshingly clear and effective way.
Take matters into your own hands
Don’t let the feeling of overwhelm stop you from attacking the problem of your brand. And don’t let fear of the unknown stop you from learning something new. You don’t have to spend thousands of dollars on a marketing organization to develop a successful brand. In fact, doing the learning yourself will help you develop a greater understanding of your brand, empowering you to take it farther than any external organization has the power to do. The information is at your fingertips; all you have to do is open the book.
Content provided by Q4iNetwork and partners
Photo by sergeybogachuk